How do you get a city to pay attention when they won't listen?
You show them.
You show them.
Great music is not measured in decibels of sound force; but by its power to change culture. It’s influence reaches art, film, literature and celebrity. So we created a campaign that shows the incredible cultural impact of the music featured in VYSO's 2018 concert season.
Masterpieces
This concert featured a French horn emerging from an infinite pool of passionate, red paint.
A lighting plan of a warehouse is reflected in the paint, giving it a distinct Melbourne edge.
A lighting plan of a warehouse is reflected in the paint, giving it a distinct Melbourne edge.
Results
Masterpieces was VYSO’s most successful concert to date, with +90% increase in ticket sales, +327% increase in click through rate and upwards of +513% in event responses.
Concert 3 - Listen to your city
Previous work
